The Illusion of Personal Knowledge Management

Exploring the limits of building a second brain

Nicole Janeway Bills
10 min readApr 19, 2023

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You’ve always been ambitious. You strove to get into a famous college, and graduated straight into a job that impressed your friends. You showed up to your first day of work in a pair of shoes that you bought specifically for the occasion. They turned out to be slightly too small, but you wore them anyway, then promptly discarded them with a grimace at the end of the day.

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Nicole Janeway Bills

Founder of datastrategypros.com where we help busy professionals ace the Certified Data Management Professional (CDMP) exam and other data-related exams.